Retail Marketing

20 May, 2015
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The 3 moments your business has to win!

From time to time, we all get approached by people representing their business to us. We call it ‘sales’ and it is essential to all commerce. I know what I do, when hit with a new product or business opportunity. However, what I hadn't really considered, was that of course my potential customers do exactly the same thing. Whether you are head of marketing or a small business owner, take a walk through the decision process of a new customer and review their steps that lead to the moments you have to win . . .
14 May, 2015
what does omni-channel and customer-centric have to do with the price of tomates

When you next promote your business, first ask yourself some questions . . .

What does omni-channel and customer-centric have to do with the price of tomatoes? A few weeks ago, as I walked through the local shopping centre, I […]